At Twenty80, we are dedicated to connecting top-tier talent with organizations to drive productivity and achieve business goals. Named after the Pareto Principle, our mission is to provide the top 20% of talent to deliver significant impact. We specialize in IT staffing and consulting, offering customized solutions to meet the unique needs of our clients.
Position Overview: We are seeking a dynamic and experienced Marketing and Social Media Manager to join our team. This internal role is crucial for building our brand, engaging with our audience, and driving our marketing initiatives. The ideal candidate will be located in the Greater Sacramento Area, preferably in Folsom or Roseville, and will have a strong background in digital marketing, social media management, and content creation.
Key Responsibilities:
- Marketing Strategy Development:
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive engagement.
- Collaborate with the leadership team to align marketing efforts with business goals.
- Social Media Management:
- Manage and grow Twenty80’s social media presence across platforms (LinkedIn, Twitter, Facebook, Instagram).
- Create, curate, and schedule engaging content that reflects our brand voice and values.
- Monitor social media trends and adjust strategies to maintain relevance and engagement.
- Content Creation:
- Produce high-quality content including blog posts, articles, newsletters, videos, and graphics.
- Ensure all content is consistent with our brand identity and messaging.
- Collaborate with internal teams and external partners to gather and share industry insights.
- Analytics and Reporting:
- Track and analyze the performance of marketing campaigns and social media activities.
- Provide regular reports on key metrics and make data-driven recommendations for improvement.
- Use insights to optimize strategies and achieve better results.
- Community Engagement:
- Build and maintain relationships with industry influencers, partners, and clients.
- Engage with our online community by responding to comments, messages, and reviews in a timely manner.
- Organize and promote events, webinars, and other activities to foster community interaction.
- Brand Management:
- Ensure brand consistency across all marketing channels and materials.
- Develop and maintain marketing collateral, including brochures, presentations, and case studies.
- Oversee the design and production of promotional materials.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in marketing and social media management, preferably within the tech or staffing industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of social media platforms, tools, and best practices.
- Excellent writing, editing, and communication skills.
- Proficiency in using marketing software and tools (e.g., Hootsuite, Google Analytics, Adobe Creative Suite).
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative mindset with a keen eye for design and detail.
- Strong analytical skills and ability to interpret data to make informed decisions.
Salary Range:$75,000 - $95,000 per year, depending on experience and qualifications.
Why Twenty80?:
- Join a passionate and innovative team dedicated to making a significant impact.
- Opportunity to shape and grow our brand presence in the market.
- Flexible work environment with opportunities for professional development.
- Competitive salary and benefits package.
If you are a creative, results-driven marketer with a passion for social media and a knack for storytelling, we’d love to hear from you. Apply today and help us drive the future of Twenty80.
